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So Just How Important Are Meta Tags To My Website ? While Meta tags are not the complete answer to the question of "How do I improve my search engine ranking?" they can help with some search engines. So How Is A Doorway Domain Site Different From A Doorway Page Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website. How To Use The Robots.txt File To Increase Your Web Ranking Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. Hidden Text In Your Web Pages - The Rights and The Wrongs Hidden text is a recognized spam tactic and nearly all of the major search engines recognize and penalize sites that use this tactic. This is the technique of placing text on a page in a small font size. Pages that are predominantly heavy in tiny text may be dismissed as spam. Or, the tiny text may not be indexed.

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